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BUILDING AWARENESS

Use Social Media to Bond With Consumers

By KELLY K. SPORS

Do you tweet on Twitter? Or network on Ning?

A new and growing array of tongue-twisting tools and technologies is available to help people easily interact and share information online.

While it may be tempting to avoid these obscurely named technologies, there's good reason for small businesses to learn what they are and how to use them: So-called soci...

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